The Proving Grounds
Think boot camp for your life. A multi-day physical and mental crucible in partnership with retired Navy SEAL Chadd Wright and the 3 of 7 Project.
When Did You Last Prove It?
You post about discipline. You read about mental toughness. You tell your team to push through hard days.
When was the last time you did?
Not from behind a desk. Not from the comfort of a keynote. When did you last put your body and your mind under genuine pressure with zero guarantee you'd make it through?
The Proving Grounds exists because the answer, for most people, is never.
Addario + Navy SEAL
Steve Addario doesn't run this alone. He partnered with Chadd Wright: retired Navy SEAL, ultra-endurance athlete, founder of the 3 of 7 Project. Chadd has completed BUD/S. He's run 100-mile ultramarathons. He's operated in the space between quitting and continuing more times than most people have been uncomfortable.
Together, they built something that doesn't exist anywhere else in the trades coaching space: a multi-day crucible in the mountains of north Georgia that tests your body and your identity at the same time. You'll be cold. You'll be exhausted. You'll want to quit. And then you'll find out what's actually in you.
"Steve Addario changed my life. Period."
Steve Moon was the first official member of Trades Talk. No brand. No proof. No momentum. He bet on the vision before anyone else did. The Proving Grounds was a turning point.
Steve Moon
First Trades Talk Member | The Proving Grounds
Jessie and Kirsten came as a married couple running a home service business together. They walked in as business partners. They walked out as operators. With a shared language for leadership and a new standard for what they'd accept from themselves.
Jessie & Kirsten
The Proving Grounds
This is for you if:
- You want to prove to yourself what you're capable of under real pressure
- You're ready to be tested physically and psychologically
- You believe leaders should never ask their team to do what they haven't done
This is NOT for you if:
- You're looking for a team-building retreat with trust falls
- You need comfort to perform
- You'd rather talk about discipline than demonstrate it
Apply for the Proving Grounds
Application only. Limited spots per event.